Azza Fahmy Jewellery: The Pursuit of a Passion
Dale Murphy :
April 2011
Pursuing one’s passion is a common trait among many successful entrepreneurs, and it is abundantly clear in the case of Azza Fahmy Jewellery (AFJ). AFJ has managed to grow from a one-woman apprenticeship to a global design powerhouse. Meanwhile retaining the aesthetic integrity and Egyptian cultural heritage of the company’s handcrafted designs. The startup phase of AFJ marked her transition from an artist to an entrepreneur, and the growth phase included AFJ’s transition to a global brand. Her path has had both personal and professional hardships varying from expansion within the local market to facing the international competition.
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