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Sustainable and Inclusive Business Strategies: The Case of Mumm
Author(s):
Hend Mostafa
:
Nellie El Enany
:
Industry:
online food delivery portal
Publication Date:
November 2018
Business Area:
Entrepreneurship
Abstract:
The case of Mumm offers an outlook into the benefit of synthesizing a business model according to the principles of sustainable and inclusive business activities. The case seeks to substantiate the validity of these benefits by providing real-time information pertaining to the growth and prospectus of the company since its initiation. The proof at hand supports prior claims that companies with business models based on the principles of sustainable and inclusive business activities often outperform their counterparts both financially and on the societal level.
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