Diwan: The Business of Culture
Mohamed Gameel:
November 2016
Family Business
Diwan, a relatively young first generation bookstore chain in Cairo, has transformed the traditional book retail industry in Egypt with its modern bookstore concept. After a decade of uninterrupted growth, the success of Diwan has stimulated imitative competition .The two founding sisters Hind and Nadia along with their partner Nihal have not yet faced the questions of succession or involvement of a second generation from the family. The trio is currently grappling with the uncertainty of digital convergence and how long it will take until digitization dominates the retail book. This case highlights the challenges that a family business faces while striving to sustain over time.
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