Implementing Business Intelligence in the Dynamic Beverages Sales and Distribution Environment
Heba Hodeeb:
Sami Akabawi:
Food and Beverages
June 2011
Management Of Information Systems (MOIS)
Current severe competition in the market forced senior management to give much care to acquiring quick and efficient Information Systems that enable the company not only to manage its operations but to provide on-the-fly performance measurement through a variety of tools. This case study explains how the ERP system was used as the backbone by BI systems to help Sales and Marketing units in Transnational Company subsidiary in Egypt successfully meet the demands for nimble information services.
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