Social Marketing in Egypt: A case Study on the Use of Marketing by "Nahdet El Mahrousa"
Ahmed Tolba:
Mohamed Ads:
Non Governmental Organizations (NGOs)
June 2011
Nahdet El Mahrousa is a Non-Governmental Organization (NGO) that uses social marketing as an effective way to gathering funds needed for the sustainability of the organization. The Young Innovators Award (YIA), a program established by Nahdet El Mahrousa, benefited from the marketing strategies implemented by the organization. However, when funds suddenly stopped, the management was faced with the threat of cancelling the program. Nahdet El Mahrousa is facing the dilemma of finding different ways to market the program in an efficient way as to secure enough funds to execute the program on-time.
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