Honda Power Products: Ensuring the Future of a Leading Brand in a Trubulent Market
Noha Ismail:
June 2011
This marketing case describes the dilemma that the market leader of the power products’ market in Egypt, Honda Power Products, is facing. The company is facing fierce competition from the Chinese competitors. Although the company’s sales are increasing, the management is not happy because the market share is decreasing. The company is threatened to lose its position in the market; therefore, the management is seeking alternative solutions that would enforce its market position and strengthen its competitiveness against the Chinese products.
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