Aqua Chiara Egypt: the story of a hurdler (2)
Ashraf Sheta:
May 2019
Family Business
The case addresses the story of entrepreneur Ahmed Abdou, who through perseverance and persistence was able to establish a renowned organization in the field of water purification, despite all of the hurdles he faced throughout his life. The case describes the difficulties that Ahmed Abdou faced from the time he began in business until he was able to establish an up-to-date factory meeting world-class benchmarks. The case also addresses the role of business in society, as well as the values needed in order to survive in the modern competitive world. This is the second part of a previous case that tackles the strategic insights provided by Aqua Chiara as well as the organizational design of the company, and the strategy it aspires to in the future.
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