The Case of an Importer: Surviving in Turbulent Times (2)
Ashraf Sheta:
Metal Industries
May 2019
Family Business
The case addresses the story of a family business, a trading company that mainly works in the field of importing abrasives and metal printing material. The company can be considered medium in size, and it is facing major challenges due to the changes in the external environment affecting businesses in Egypt. The financial manager is concerned about how to deal with the imminent danger that might affect the company’s future existence. She asks for a meeting in order to present the challenges and to find the best strategy to pursue given the turbulent business environment. The case ends with a dilemma about what to do next within the existing context of internal and external challenges.
For the full case: Please log in/sign-up