The future of the retail industry: the case of Carrefour Egypt
Ashraf Sheta:
Retail and Wholesale
May 2019
Family Business
The case addresses the evolution of hypermarkets in Egypt and the change in consumer habits. It shows evidence that there is a promising future for the industry; but there are also some challenges related to the desired expansion, especially the devaluation of the local currency. The protagonist of the case is the French company Carrefour. The case ends with dilemmas related to management that need to be immediately catered for.
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