The light at the end of the pole (2)
Ashraf Sheta:
Manufacturing
May 2019
Family Business
The case addresses the challenges facing El Radwan company, which has worked in the field of manufacturing lighting poles for 20 years and is located on Belbees Road, toward the Sharkeya governorate. The company is facing a lot of challenges related to the local market, as well as challenges related to the external environment, mainly attributed to the devaluation of the Egyptian currency. The case tries to explore what decisions are needed to overcome the current challenges.
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