Adaptation and Business Model Innovation in Times of Rapid Change Baraka Group Case Study
Ayman Ismail:
Brendon Johnson:
Retail and Wholesale
June 2016
Operations Management
This case study presents a picture of a company in Egypt who, through difficult economic times, focused on adapting to market conditions and achieving growth through creative strategies. The entrepreneur, working under flexible conditions of a family business, utilized opportunities to reassess markets, test, and redevelop products and services based on perceived needs and desires. As more competitors attempt to enter the market, Baraka Group’s success will be contingent on the ability to constantly and creatively tackle gaps in the market.
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