Corporate Social Responsibility (CSR) at Credit Agricole Egypt: Bridging the Academic-Practitioner Divide
Dina El-Bassiouny:
Banking
July 2019
Management and Leadership
Corporate Social Responsibility (CSR) is a notion of growing importance and relevance to both scholars and practitioners alike. In the academic literature, different theories have addressed the philosophical postulations behind CSR. These include the agency theory, the stakeholder theory, the stewardship theory, the institutional theory, amongst others. This case study emphasizes the relationship between theory and practice and explores how the academic literature on CSR can benefit the profession in this field. The case study is on Credit Agricole Bank, one of the largest banks worldwide and a market leader in France. As CSR is an integral part of Credit Agricole's business, Credit Agricole Egypt began its CSR initiative in 2012 with the aim of developing the Egyptian community. In an attempt to bridge the gap between the academic-practitioner divide in the CSR field, this case study demonstrates the most prominent CSR theories and identifies which of the academic approaches is followed by Credit Agricole Egypt.
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