ElectroMitry: 45 Years Serving Technology in Egypt
Abdelrahman Soliman:
Ashraf Sheta:
Fatma El Ekaly:
Nour Assil:
Nour Hedia:
Yomna Said:
June 2020
Family Business
This case shows the story of ElectroMitry, a family business that has been serving Egypt's technology needs successfully for the past 50 years. It tells the story of a twenty-three-year-old boy Kamal, who struggles with managing the family business all on his own as the fate of the company relies on him since his father's passing. This has been a very big problem since he was forced to lead the business and take full responsibility for it while in only his second year of university. Not only did Kamal have difficulty managing the business's day-to-day tasks, but also like every other family business he had some family problems of his own. Will he be able to overcome these obstacles for the sake of the business? Will he be able to balance between his work and education? All of these issues troubled his mind. The case addresses challenges in the family business, within the Egyptian context, and can help the readers to benchmark the best practices to face problems related to succession in family business.
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