Edita Food Industries SAE: IPO Decision
Iman Seoudi:
Nermeen Shehata:
Fast Moving Consumer Goods (FMCGs)
April 2021
This case study is about a large fast-moving consumer goods (FMCG) company, Edita Food Industries, in the Egyptian market. The case's main theme is a finance one, about the decision to go for an initial public offering (IPO) along with the pros and cons of that decision. In addition, the case discusses what it takes to be listed on a foreign stock exchange. The case also addresses other issues such as the influence of the currency devaluation, potential growth opportunities, along with the trade-off between being listed and retaining a family business.
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